WMPRSA Program – Lights in the Night: How PR launched lanterns into the ArtPrize Top 5 (11/15/12)

WMPRSA Program – Lights in the Night: How PR launched lanterns into the ArtPrize Top 5 (11/15/12)

Lights in the Night, a PR story from concept to ArtPrize Top 5 as the first community organized and executed performance piece to make the Top 10 in ArtPrize history.

On September 28, 2012, thousands of paper lanterns were lit and took flight over the Grand Rapids skyline, representing the hopes, dreams and wishes of our community.

PR efforts netted over 75,000 participant volunteers and spectators, 200,000+ crowdsourced photographs and unique video, and over 5,000 earned multi-media mentions both domestically and internationally on a shoestring budget.

Register Here

WHEN: Thursday, November 15, 2012 from 11:30 AM – 1:00 PM

WHERE: University Club of Grand Rapids (111 Lyon Street NW, 10th Floor of Fifth Third Bank Building, Grand Rapids, Michigan 49503)

FEE

  • Event Registration
  • Member $25.00
  • Non-Member $35.00
  • Student $20.00
  • Please note: Day-of registrations and walk-ins will be assessed an additional $5 surcharge.

RSVP by Wednesday, November 14, 2012 by Registering Here

About these ads

About Derek DeVries

A communications / public relations / social media pro in West Michigan trying to get past the beta version of his life cycle.
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