The hottest buzzword in the PR / Marketing world seems to be Content. However, creating content is not really new. The idea of using content to help market a product, service, or cause has been around for more than 100 years. What has changed is the technology that allows us to create content faster and easier than ever before, target our content to more specific audiences, create content that is easy for others to share, and measure the effectiveness of our content against our business objectives.
PR Newswire Global Director of Emerging Media Michael Pranikoff will join West Michigan PRSA to discuss ways to make your content work in today’s technology driven world. The interactive and conversational session will focus on practical tactics that can be applied to marketing communications efforts right away.
Tuesday, February 19, 2013 at noon
Davenport University, Peter C. Cook Center
45 Ottawa NW
Rooms 101 A/B
Parking available at city ramp across the street
$25 for members, $35 for nonmembers, $20 for students.
Lunch is included.
About the Speaker
Michael Pranikoff is the global director of emerging media for PR Newswire. A well-known speaker in the U.S. and around the world, Michael has spoken at the last three PRSA International Conferences and offered keynote addresses at the Digital World Conference, The Institute for Social and the Search & Mobile Marketing Converge Summit. Follow him on Twitter: @mpranikoff