Support the Women’s Resource Center- Art Van Charity Challenge

WMPRSA’s PR for Good client, the Women’s Resource Center, is taking part in the Art Van Charity Challenge, a fundraising campaign launched by Art Van Furniture.

The challenge runs from May 18 to June 22 and Art Van is donating $370,000 to local organizations. The charity that raises the most during the challenge will get a $75,000 donation to their cause. In addition, the charities that come in 2nd through 10th place will also get donations to their causes ranging from $7500 to $65,000. The WRC needs your help to raise as much money as possible to win the $75,000 grand prize donation. ​

How You Can Help 
The best thing you can do is set up a fundraiser. Donating is great, but if you can become a fundraiser and reach out to your entire network, the potential for raising more money increases drastically.

And, it’s super easy do, promise. Just go to and click ‘Fundraise for This Campaign.’ In seconds, you’ll have your own fundraiser that you can share with your community of family and friends to help us make an even bigger impact.

Once you start your fundraiser, make sure to update it with the story of why you’re one of our biggest fans. The more personal and compelling the story, the more likely you are to get donations. Also make sure to put pictures and even a video on your fundraising page that illustrates why our cause means so much to you. Then share your page with everyone you know and start raising money.

Not sure why you should support?  Here’s the top 10 reasons to donate $10 to the Women’s Resource Center.

1.     WRC was the first Women’s Resource Center of its kind in Michigan.

2.     WRC has been serving women since 1973.

3.     Nearly 1000 women are served each year.

4.     70% of WRC participants report an income of $15,000 or less.

5.     66% of WRC participants are single moms.

6.     592 children were supported by WRC participants in 2014.

7.     Almost 2/3 of all participants receive some form of assistance when they come to WRC.

8.     87% of all job ready participants became employed in 2014.

9.     Over 150 members or our community volunteer at WRC each year.

10.  WRC depends 100% on the community to support the services it provides.

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2015 PRoof Award Winners

WMPRSA Lifetime Achievement Award

Suzanne Geha

PR Professional of the Year

Mary Ann Sabo, Sabo Public Relations

Communicator of the Year (co-winners)

Nick Ceglarek, superintendent, Hudsonville Public Schools

Newcomer of the Year

Austin Langlois, Amway

Student of the Year (co-winners)

Daltyn Little, Grand Valley State University

Media Person of the Year

Shandra Martinez, The Grand Rapids Press/MLive


Community Relations – Nonprofit

Silver: Grand Rapids Community Foundation, Our LGBT Fund

Silver: Truscott Rossman, Sinas Dramis “Lids for Kids”

Events and Observances – Seven or Fewer Days

Gold: SeyferthPR, Nana’s Run 5K

Silver: Davenport University, Brown v Board of Ed Anniversary

Silver:  Truscott Rossman, Sinas Dramis “Lids for Kids” Bike Safety

Events and Observances – More Than Seven Days

Gold: Seyferth PR, LaughFest 2014

Marketing Consumer Services

Silver: Experience GR, Grand Rapids Store

Silver: Priority Health, Healthcare Bluebook

Marketing Consumer Products

Silver: SeyferthPR, Brand Trust Fresh Air Fit Tour

Internal Communications

Gold: Davenport University, Meet the President Tour

Silver: Amway, Collaboration Anytime, Anywhere

Silver: Amway, I AMbassador Street Team

Multicultural Public Relations

Silver: Grand Rapids Community Foundation, Challenge Scholars Enrollment Campaign

Integrated Communications

Silver: Howe Marketing, Dow E&T “Can You Dig It?”

Silver: Rick Chambers, United Way Be The One Campaign


Media Relations

Gold: Catholic Diocese of Grand Rapids, St. Mary Magdalen Dedication

Gold: Clark Communications, Open Systems Technologies

Gold: Grand Rapids Community Foundation for its Challenge Scholars Media Event

Gold: Grand Valley State University, Affordable Care Act Study

Gold: Grand Valley Faucet Snail Research Study

Gold: Grand Valley, Family Owned Business Institute Study

Gold: Spectrum Health, Mighty Girl

Gold: Spectrum Health, Putting Veterans Back to Work

Gold: COM 616, Odom Reuse

Silver: Cornerstone University, DeWitt Field Opening

Feature Story

Gold: Grand Valley State University, “Seeds of Promise.”

Gold: Grand Valley State University, “Student Veterans,”

Gold: Grand Valley State University, “Covenant House.”

Press Conference
Gold: Amway, Global Entrepreneurship Report

Gold: Truscott Rossman, GR Whitewater Impact press conference

Silver: Davenport University, Employment Guarantee News Conference

Video News Release

Gold: Cornerstone University, Brandes Video


Gold: Frederik Meijer Gardens and Sculpture Park, website redesign

Social Media

Gold: Grand Valley State University, A Crafty Holiday Greeting

Gold: Frederik Meijer Gardens, Holiday Gift Show

Gold: Grand Valley State University, Bringing Instagram to Life campaign


Gold: SeyferthPR, Clark Retirement Community – Pool Shark

Video – Internal

Gold: Grand Valley State University, Commencement Video

Gold: Grand Valley State University, V’Lecea Hunter Story

Silver: Catholic Diocese of Grand Rapids, Board Chair Video

Video – External

Gold: Grand Rapids Community Foundation, Celebration Ceremony Video Trio

Gold: Grand Valley State University, Giving Tuesday Video

Gold: Grand Valley State University, Scholarship Video

Gold: 834 Design & Marketing, Greener Grads Video 1

Gold: 834 Design & Marketing, Greener Grads Video 2


Gold: 834 Design & Marketing, Greener Grads Infographic

Gold: SeyferthPR, Celebrating Black History Makers

Gold: SourceIT, Super Hero Ribbon Cutting

Silver: Grand Valley State University, Class of 2018 Photo


Gold: Spectrum Health, Health Beat Newsletter

Brochure — Print

Gold: Davenport University, Case for Support Brochure

Gold: Experience GR, GR Ale Trail

Gold: Grand Rapids Community Foundation, Scholarship Brochure

Gold: Frederik Meijer Gardens, Summer Concerts Brochure

Gold: The Right Place, Pursuit Brochure

Gold: 834 Design & Marketing, Donijo for State Rep brochure

Silver: 834 Design & Marketing, GRAAHI Hypertension Brochure

Magazine – Internal

Gold: Catholic Diocese of Grand Rapids, FAITH Grand Rapids Magazine

Magazine – External

Gold: Grand Valley State University, Grand Valley Magazine

Gold: Grand Rapids Community Foundation, Current Magazine

Gold: Frederik Meijer Gardens, Seasons Magazine

Annual Report
Gold: Grand Rapids Community Foundation, Annual Report

Gold: The Right Place, 2014 Annual Report

Silver: 834 Design & Marketing, Holland Museum Annual Report

Best in Show Award

PRoof Awards in all categories are automatically considered for the PRoof Best in Show Award representing the finest example of public relations programming.  The judges at our reciprocal chapter award the PRoof Best in Show Award to the entry or entries with the highest score. The winner is:

SeyferthPR’s Nana’s Run 5K

The ALS diagnosis of the late Char “Nana” VanderLaan inspired the creation of the Nana’s Run 5k, an event to raise funds and awareness for the disease and help with its research, diagnosis and treatment. SeyferthPR developed and managed the walk/run and its strategic communications campaign on behalf of the ALS Association and Char’s family. SPR also directed all sponsorship and promotion in the lead up to and during the successful race. The result was $290,000 raised for the ALS cause and an increased awareness of the disease among the more than 1,400 individuals who attended Nana’s Run events.

Congratulations to all our PRoof Award winners!

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Job Opening: Public Relations Specialist

Amway is looking for a public relations specialist to join their global PR team.

The successful candidate will able to:

    • Support programs and projects assigned by the Brand PR Supervisor-Nutrition
    • Support the development of relationship-building with key nutrition and wellness influencers, including bloggers, and media
    • Collaborate and work with the Nutrition brand team, Global Integrated Marketing Communications team and PR counterparts in the affiliates;
    • Provide consistent brand messaging;
    • Deliver global PR programs;
    • Work with PR agencies as appropriate;
    • Create content that aligns to Brand PR strategies;
  • Liaison with the Social Media Community Manager to provide story threads and information for such channels as the social media community manager;

For more information and to apply online, visit:

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Job Opening: Communications Associate, Van Andel Institute

Job Description:

(Click here to apply)

This is not an entry level position; it does require 4 to 9 years of post-graduate professional work experience.

Van Andel Institute is currently inviting qualified candidates to apply for a Communications Associate II position, within our Department of Development, Marketing & Communications (DC&M). This person will provide communication support to VAI’s Development Office which is focused on expanding the national profile of VAI to produce sustaining private financial support for cancer and neurodegenerative research and science education.

As a Communications Associate II on our team, you will be involved in:

• Researching, writing, and disseminating news releases, feature stories, photo releases, calendar announcements and story pitches to appropriate news media outlets.

• Drafting, developing, and distributing pitch letters, media advisories, press releases, photo captions and other forms of media correspondence.

• Directing, coordinating and developing strategic and tactical plans for consideration including confidential and sensitive topics.

• Managing project interface with web designer to ensure proper positioning and treatment of relevant communications and marketing website content and graphics on VAI internal and external websites.

• Identifying, acquiring and managing content; building and branding social media sites; and monitoring conversations and activity for new business or fund development initiatives.

• Responding to media inquiries and making appropriate arrangements for interviews with VAI staff.

• Supporting daily public relations activities, such as updating media lists, writing and distributing press materials, distributing media coverage reports, fielding incoming media inquiries.

• Ensuring message consistency across all materials and proofread content for proper grammar usage, typographical errors, and content accuracy; utilize skills in the area of writing, editing, and proofing of different types of content (web, email, print).

Required Skills

Qualified candidates will have:

  • Strong verbal and written communication skills including thorough understanding of correct grammar and public speaking presentation skills
  • Ability to work well under pressure and deadlines and be flexible and adaptable to unexpected changes
  • Significant experience in an online/Web-based communications environment required, including digital marketing and communications and search engine marketing and optimization, i.e. templates, CMS, and Word Press.

Required Experience

To join our team you will need to have at least:

  • Bachelor’s degree in Journalism, Public Relations, Communications, English, or Liberal Arts; MBA or Master’s degree in Communications and APR or PCM accreditation preferred;
  • 4 to 9 years of post-graduate professional work experienc
  • Demonstrated experience with media (print, television, radio, digital) and in media relations
  • Demonstrated experience in writing news releases, feature stories, pitch letters, statements and talking points and ability to create targeted messages for a variety of media outlets
  • Non-profit and life sciences/research experience preferred

This full-time, exempt position includes the following benefits:

  • Medical, dental, and vision
  • Employer sponsored Life and AD&D insurance
  • Additional voluntary term Life and AD&D insurance for employees and dependents
  • Short-term and long-term disability insurance
  • Long-term care insurance
  • Flexible spending accounts for medical and dependent care expenses
  • 401(k) retirement savings plan with employee/employer contributions
  • Paid vacation, personal days, and holidays

To apply for this position, submit a resume and a cover letter outlining your degree and your relevant post-graduate professional work experience.

VAI is EEO Employer/Female/Minority/Vet/Disability

Job LocationGrand Rapids, Michigan, United StatesPosition TypeFull-Time/Regular

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Job Opening: Marketing Manager

The Lakeshore Ethnic Diversity Alliance is hiring for a marketing manager at their Holland office. Information including how to apply is below. 


Responsible for development, execution and measurement of all of the Diversity Alliance’s marketing, communication, and public relations activities to enhance the organization’s image and position in Michigan, promote services and support the growth of the organization. Takes the lead in maintaining website information, utilizing social media, developing our monthly e-newsletter, creating brochures and print media, marketing special events and coordinating overall public relations efforts. Reports to the Executive Director.


Marketing, communications and public relations

  • Provide technical assistance and develop resource materials to successfully market Diversity Alliance programs, special events and fund development opportunities in West Michigan and beyond.
  • Write and edit engaging copy, select powerful graphics and design formats for all of the Diversity Alliance’s marketing materials and communication initiatives. Publish and distribute final products.
  • Maintain consistent branding in all of the Diversity Alliance’s print and electronic materials, internally and externally.
  • Regularly update all marketing materials and make sure marketing materials are organized and accessible.
  • Develop, manage and execute a vibrant content plan for monthly e-newsletters and regular e-blasts.
  • Update Diversity Alliance websites regularly with relevant and inspiring material.
  • Ensure the Diversity Alliance has an active and compelling social media presence.
  • Establish and maintain working relationships with local media. Reach out and interact with media as necessary. Respond to media requests.
  • Oversee online registrations for programs and special events.
  • Assist with, or lead, special projects as assigned.

Organizational strategy

  • Execute the marketing/communication strategy as established by the Diversity Alliance’s Marketing Strategy Committee.

Planning and budgeting

  • Prepare an annual budget request to fund the resources needed to achieve marketing, communications and public relations goals and objectives.
  • Ensure that evaluation systems are in place to measure the effectiveness of strategies, marketing materials and communications initiatives.
  • Monitor trends and developments in marketing, communications and public relations fields.


  • Maintain a climate that attracts, retains and motivates top quality personnel – paid and volunteer.


  •  Previous experience in a marketing/communications role, demonstrated track record of supporting high-impact communications and marketing strategies.
  • Strong interpersonal skills and the ability to work collaboratively.
  • Excellent writing skills, including strong copy editing and proofreading skills.
  • Solutions-oriented; the ability to effectively problem solve and rebound from setbacks.
  • Experience designing and producing print materials and publications as well as maintaining web content.
  • Up-to-date knowledge of social media marketing and the ability and willingness to stay current with trends.
  • Computer literacy in Office Suite (Word, Excel, PowerPoint), Google platforms, desktop publishing, website design, photo editing, event management and donor management software.
  • Ability to execute multiple projects simultaneously.
  • Experience developing and managing budgets.


3-5 years preferred of progressively responsible experience in marketing, communications, or public relations, including at least one year in marketing in the nonprofit sector.


Bachelor’s degree in marketing, journalism, or public relations.

Position will be open until filled.

Please send resume with a compelling cover letter to:

For more information on the Diversity Alliance, please visit

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Job opening: Marketing Project Coordinator

Gentex is seeking a Marketing Project Coordinator. Details for the position are below. Interested candidates are encouraged to apply online at


  • Product marketing initiatives to include:
    • Help produce sales tools and related product training materials
    • Help coordinate trade shows, customer technology expos and special events
    • Help update Gentex web sites
    • Help conduct market, product and competitive intelligence, benchmarking and analyses
    • Help coordinate and conduct marketing research projects
    • Help maintain and update customer presentations and related distribution/content management systems
    • Act as a resource to foreign sales offices with marketing needs
  • Support other corporate departments and functions with communications needs:
    • Help coordinate social media tool usage
    • Help support financial and shareholder communications, public relations and news dissemination as necessary
    • Support human resources recruiting and internal employee communications
    • Help develop technical communications (i.e. owners manuals, products instructions, etc.)


  • Provide administrative assistance to department heads as necessary
  • Help monitor the correct usage of the company’s brand identity elements
  • Provide benchmarking activities necessary to improve feature packaging and take rates
  • Help coordinate photo shoots, video productions, etc.


  • Bachelor’s Degree in marketing, communications, public relations or related field preferred
  • Excellent communications skills — written and oral — as well as strong project management abilities; computer literacy and graphic design skills helpful
  • Entry-level experience (2-5 years) in related marketing or communications field preferred


  • This person must maintain confidentiality on critical company information
  • This person must maintain a high level of company loyalty, confidentiality, honesty, and integrity
  • Requires a person who is creative, resourceful, and highly self-motivated with excellent people skills and personality suited for a fast-paced, innovative environment


This position reports to the Director of Marketing.

Please apply online at

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Job Opening: Truscott Rossman- Senior Account Executive, Health Care Specialist

Truscott Rossman is seeking an experienced communications professional to serve as a counselor and consultant for our clients in the health care industry. Position details are below and interested candidates can submit information to


  1. Formulate and implement strategies developed to meet the public relations and image management needs of our clients, with an emphasis in the health care field.
  2. Develop messaging and collateral materials to communicate clients’ messages to target audiences
  3. Create and monitor communications strategies and tactics for clients to ensure their messages will be effectively received.
  4. Build relationships of trust with clients, representatives of the media, and governmental officials.
  5. Manage issues impacting clients; develop and adjust strategies that will place clients in the

best possible position to achieve their goals.

  1. Proposal writing in support of the firm’s business
  2. Other duties as

Abilities and Skills:

  • Excellent writing skills
  • Strong understanding of public relations strategies and tactics
  • Ability to develop relationships with key journalists and media outlets
  • Outstanding interpersonal communication skills
  • Able to prioritize, meet deadlines, and handle multiple tasks effectively
  • Robust knowledge of social media best practices, tools and tactics
  • Strong computer skills – especially word processing and presentation Knowledge of graphic design and video editing software a plus.
  • Analytical thinking and creative problem solving

Minimum education:

Bachelors degree in public relations, journalism, advertising, communication, or related field .

Minimum experience:

Two to five years experience in public relations, communications , marketing, journalism, or other related experience, with an emphasis in health care.

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