Help WMPRSA- Take this short survey!

Hello members!
We are conducting research for a local nonprofit. Please help us by answering this nine-question survey that will take less than 3 minutes to complete! Thank you in advance for your participation.
Posted in PRforGoodWMPRSA | Tagged | Leave a comment

Job Openings: Grand Rapids Chamber of Commerce

The Grand Rapids Chamber of Commerce is currently hiring for multiple positions. Job descriptions are below and the application deadline is Thursday, February 19.

Part-time Communications & Social Media Specialist

Supports marketing communications efforts by assuming responsibility for a range of projects involving internal and external communications and social media, including producing business and advertising copy for Chamber publications, press releases and web content as well as actively building social media engagement. Strong researching, interviewing, writing, editing, and proofing skills required. Please read full job description for more details and requirements. Send resume and samples of work to:

Grand Rapids Chamber of Commerce
Attn: Latricia Trice
111 Pearl Street NW
Grand Rapids, MI 49503 

Part-time Digital & Graphic Designer

Supports marketing communications efforts by assuming responsibility for a range of projects involving creative digital and graphic design, including producing high quality designs for print and digital marketing collateral for Chamber events, programs and advertising campaigns as well as digital banners and ads for social media pages and quick-shoot multimedia videos using self-edit applications such as Final Cut Pro, iMovie, etc. Position also requires strong knowledge of Adobe Creative Suite (5.5 InDesign, Photoshop, Illustrator) and working knowledge of web content management systems (CMS) with basic knowledge of HTML, CSS, JavaScript as well as additional skills. Pleaseread full job description for more details and requirements. Send resume and samples of work to:

Grand Rapids Chamber of Commerce
Attn: Latricia Trice
111 Pearl Street NW
Grand Rapids, MI 49503  

Membership Sales Manager

Responsible for selling Chamber membership to prospective non-member businesses as well as orientating new members to the Chamber community. Requires a person highly motivated by goals and incentives who will utilize a proven relationship sales process to attain such goals. Looking for someone with an energetic, upbeat and friendly personality who possesses the confidence and energy to engage in prospecting activity. Must be able to  build strong relationships with prospects and Chamber members using excellent communication skills over the telephone and in person. Pleaseread full job description for more details and requirements. Send cover letter, salary requirements and resume to:

Grand Rapids Chamber of Commerce
Attn: Job Posting
111 Pearl Street NW
Grand Rapids MI 49503

Posted in Job Opportunities | Leave a comment

WMPRSA Event: Crisis Communications Planning – Feb. 26, 2015

Crisis Communications Planning: A Pint of Sweat – Feb. 26, 2015

Gen. George Patton contended that a pint of sweat will save a gallon of blood. His WWII adage applies to crisis communications, where planning demands some sweat equity, but will more than pay off in the end. Learn from our panel of experts what goes into sound crisis communications planning, and get tips on how to put that plan into action when a crisis hits. Join Kelly Rossman-McKinney, Craig Clark and Beth Dornan as they share their experiences with crisis communications from both the agency and corporate perspectives.
Kelly Rossman-McKinney, CEO and Principal at Truscott Rossman
Craig Clark, Clark Communications
Beth Dornan, Manager – Global Business Model PR at Amway
Members $25
Nonmembers $35
Students $20
  • Thursday, February 26, 2015
    11:30 AM – 1:00 PM
Posted in Uncategorized | Leave a comment

30th Annual West Michigan PRoof Awards

The West Michigan Public Relations Society of America

invites you to submit entries for the

30th Annual West Michigan PRoof Awards
A program of the Public Relations Society of America, West Michigan Chapter

A look at the GR PR scene circa 1985
Honoring PR pros past and present

West Michigan public relations professionals, agencies and corporate communications teams come together every year to enter their best work and honor accomplishments. This year marks the 30th anniversary of the West Michigan PRoof Awards, and we have something totally bodacious in store!  We will be taking a trip back to 1985 when movies like Back to the Future and The Breakfast Club were in theaters, a gallon of gas was $0.93 and SeyferthPR was just setting up shop in Grand Rapids.

Thursday, May 7, 2015
6 p.m.
Studio D2D
401 Hall St.
Grand Rapids, MI 49503
Entry Deadlines 
Early Deadline: Entries submitted before midnight on Friday, March 6, 2015
Late Deadline: Entries submitted before midnight on Friday, March 13, 2015
PRoof 2015 Guidelines
(includes directions to upload entries and pay online)

Per-Entry Fee by midnight March 6, 2015: $50 PRSA Member / $75 Non-Member
Per-Entry Fee by midnight on March 13, 2015: $75 PRSA Member / $100 Non-Member

Per-Entry Fee by midnight on March 6, 2015: $50 PRSA Member / $75 Non-Member
Per-Entry Fee by midnight on March 13, 2015: $75 PRSA Member / $100 Non-Member

Back by popular demand is a free workshop (and lunch) to help you prepare your entries. Bring your questions to Davenport University’s Downtown Center (45 Ottawa NW, Grand Rapids) on Tuesday, February 24, 12:30-1:30 pm.

If you have questions about the entry process, email, and we will be sure to help you out along the way.

Click here to register for the event

Posted in Uncategorized | Leave a comment

Event Planning Experts Offer Valuable Tips at WMPRSA Event

photo from event

By: Olivia Mashak, VP of Financial Services for GV PRSSA and VPO of GrandPR

By this time in 2016, the event planning industry is expected to have grown to more than 60,000 jobs. That is a lot of people, planning a lot of events. If you’re an Event Coordinator for a non-profit, your organization relies on events to raise funds and keep the organization functioning. How do you attract people to your event and get them to support your cause? Maybe you’re an event planner for a corporation that hosts an annual event. How do you get people to keep coming back to your event each year? These are just some of the questions that were explored at the West Michigan Public Relations Society of America (WMPRSA) “What’s so special about your event?” luncheon.

The panelists for this event were:

Nicole Cook, Marketing & Events Coordinator at the Humane Society of West Michigan (HSWM)

Alicia Caldecott, Principal at A Day In May Event Planning and Design

Kim Rangel, Event Sales & Services Manager at Experience Grand Rapids

Keri Kujala, Manager of Special Events & Donor Relations at Saint Mary’s Foundation- Mercy Health Saint Mary’s

Tip One

Focus on logistics, not aesthetics. Alisha Caldecott says to make logistics your primary concern. No one will be talking about how great the place settings look when his or her stomach is growling because you can’t get the food out on time. Make sure you completely understand the flow of your event and event space.

Tip Two

Think outside of the box. Nicole Cook has to make the Humane Society of West Michigan’s 5k walk stand out from the dozens of 5ks hosted by other animal shelters. How? They host their event a night and make it a glow walk.  A catchy name like “Bark in the Dark” is always helpful too.

Tip Three

Create Relationships. Kari Kujala stresses the importance of creating relationships with vendors. This is especially important if you have a tight budget.  If a company offers to sponsor your event, make sure you are returning the favor when possible.

Tip Four

Location, location, location. Make sure your event is in a location that is appealing to your target audience. Nicole Cook said that when the HSWM is looking at locations, convenience for attendees is always a factor—even if it is more expensive. Spending more money on a location will always boomerang back at the organization with more attendees and hopefully, more money raised in the long run.

Tip Five

Always give your client (or boss in some cases) realistic expectations. This is a tip that all four of the ladies touched on. You don’t want anyone to be disappointed with the end result. Kim Rangel says to find out the one thing your client is expecting or what their top priority is and make it happen. Compromise on other things if necessary, but make that one thing happen. And of course, always be honest and respectful.

Take it from the pros and utilize these tips to make your event stand out!

Posted in Uncategorized | Leave a comment

Job posting: Director, Communications & Information Resources

The Council of Michigan Foundations


The Director, Communications & Information Resources manages all aspects of CMF’s internal and external communications. Additionally, this position guides the organizational evaluation plan and research, synthesizing data into actionable intelligence.

The Director serves as a member of the operations team contributing to development of overall organizational strategy. This position is salaried, exempt and reports to Senior Vice President Member Services and supervises Communications Coordinator and Membership & Information Services Coordinator.

For more information about the position, click here.

Posted in Uncategorized | Leave a comment

Job Opening: Marketing Manager

The Lakeshore Ethnic Diversity Alliance is currently seeking a marketing manager. The job description and application information is provided below.


Marketing Manager
Lakeshore Ethnic Diversity Alliance Location: Holland, Michigan
Full-time / Exempt position
Salary: Commensurate with experience

Responsible for development, execution and measurement of all of the Diversity Alliance’s marketing, communication, and public relations activities to enhance the organization’s image and position in Michigan. Takes the lead in maintaining website information, utilizing social media, developing our monthly e-newsletter, creating brochures and print media, marketing special events and coordinating overall public relations efforts. Reports to the Executive Director.

Marketing, communications and public relations

● Provide technical assistance and develop resource materials to successfully market Diversity Alliance programs, special events and fund development opportunities in West Michigan and beyond.

● Write and edit engaging copy, select powerful graphics and design formats for all of the Diversity Alliance’s marketing materials and communication initiatives. Publish and distribute final products.

● Maintain consistent branding in all of the Diversity Alliance’s print and electronic materials, internally and externally.

● Regularly update all marketing materials and make sure marketing materials are organized and accessible.

● Develop, manage and execute a vibrant content plan for monthly e-newsletters and regular e- blasts.

● Update Diversity Alliance websites regularly with relevant and inspiring material.
● Ensure the Diversity Alliance has an active and compelling social media presence.
● Establish and maintain working relationships with local media. Reach out and interact with media

as necessary. Respond to media requests.
● Oversee online registrations for programs and special events. ● Assist with, or lead, special projects as assigned.

Organizational strategy

● Execute the marketing/communication strategy as established by the Diversity Alliance’s Marketing Strategy Committee.

Planning and budgeting

● Prepare an annual budget request to fund the resources needed to achieve marketing, communications and public relations goals and objectives.

● Ensure that evaluation systems are in place to measure the effectiveness of strategies, marketing materials and communications initiatives.

● Monitor trends and developments in marketing, communications and public relations fields. Management

● Maintain a climate that attracts, retains and motivates top quality personnel – paid and volunteer.


●  Previous experience in a marketing/communications role, demonstrated track record of supporting high-impact communications and marketing strategies.

●  Strong interpersonal skills and the ability to work collaboratively.

●  Excellent writing skills, including strong copy editing and proofreading skills.

●  Solutions-oriented; the ability to effectively problem solve and rebound from setbacks.

●  Experience designing and producing print materials and publications as well as maintaining web content.

●  Up-to-date knowledge of social media marketing and the ability and willingness to stay current with trends.

●  Computer literacy in Office Suite (Word, Excel, PowerPoint), Google platforms, desktop publishing, website design, photo editing, event management and donor management software.

●  Ability to execute multiple projects simultaneously.

●  Experience developing and managing budgets.


  • 5 – 7 years of progressively responsible experience in marketing, communications, or public relations,

    including at least one year in marketing in the nonprofit sector. EDUCATIONAL REQUIREMENTS:
    Bachelor’s degree in marketing, journalism, or public relations. Position will be open until filled.

    Please send resume with a compelling cover letter to: For more information on the Diversity Alliance, please visit

Posted in Job Opportunities | Leave a comment