SeyferthPR Celebrates 30th Anniversary

Attention all former SeyferthPR staffers! Please join current and fellow past SeyferthPR staff for an alumni gathering to celebrate the firm’s 30th anniversary.

The celebration will be held at the Gravity Taphouse & Grille, 3210 Deposit Drive (I-96 & East Beltline) in Grand Rapids, from 5 – 8 p.m. on Wednesday, Sept. 16.

Please RSVP to by Sept. 11. See you there!

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WMPRSA Nonprofit Workshop September 9

Don’t miss the WMPRSA’s 2015 Nonprofit Workshop, featuring tips, tricks and case studies from industry experts. The cost is $60 and includes a continental breakfast and three one-hour sessions.

The event is Sept 9, 2015, from 7:45 a.m.-noon, at the GVSU Eberhard Center at 301 West Fulton in downtown Grand Rapids.

Topics include: media relations, social media, event management, media training, donor and board communications and branding.
Check out the speakers and RSVP:

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Social Media Conference Coming to Grand Rapids

Social Mitten, West Michigan’s largest social media conference is coming to Grand Rapids on Friday, September 25. The all-day conference, organized by the Great Lakes Bay Social Media Club is at Noto’s Old World Italian Dining on 28th Street and features six national speakers.

Visit their website for registration and more information.

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WZZM Launching New Show

GRAND RAPIDS, Mich. (WZZM) — We are pleased to announce an improved format and title for our 9 a.m. weekday local broadcast hour.

“My West Michigan” will be a fresh and exciting combination of news, entertainment and lifestyles programming hosted by longtime WZZM 13 anchors Jennifer Pascua and Lauren Stanton.

Program and Community Director, Catherine Behrendt, will continue her role in the chat segment of the show and will handle all sales related client appearances under the subtitle “The Exchange.”

Many of the favorite regular guests of Take Five & Company that viewers have come to know and enjoy will continue to appear on the new program.


More on

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Job Posting: Spectrum Health Communications Consultant

Apply online here

This position will work in a highly collaborative team environment to plan and implement internal and external communications. Must have demonstrated writing expertise and ability to work in a fast-paced environment.  Should have proven experience supervising staff and initiating complex communications projects.  Essential functions include:

• Drives the design, development, implementation, and execution of communication and marketing initiatives, to all audiences across multiple platforms/channels.

• Responsible for strategic planning and implementation of communication and marketing plans, including managing internal clients throughout the process.

• Ability to coordinate all steps of the complex communications and marketing process while coordinating with colleagues within the department and throughout the organization.

Basic Qualifications:

Education – Bachelor’s Degree in Journalism, English, Communications, Marketing or Public Relations or equivalent combination of education and experience

Experience – 8 years experience in a work environment with transferrable skills, with 3 years in communications consulting OR sustained performance in Coordinator 3 role or similar role in Spectrum Health that exceeds expectations

Preferred Qualifications:
Experience – Background in health care communications, preferably with a large health care system

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Job Posting: Enbridge Media Relations

Apply Online-

Primary Focus

Primary focus for this role is to manage media relations for Enbridge’s Line 5, which crosses the Straits of Mackinac and St. Clair River to gain support for the pipeline and achieve balance in media coverage, and all Enbridge operations in Michigan. This role, under direction from the Senior Manager, Operations & Projects Communications, US, and Director, U.S. Communications, will develop strategic and tactical media plans and manage implementation, including all media activities in Michigan, and work proactively to promote Enbridge as a safe operator that protects people, property and environment.

Specific Accountabilities

  • Media Relations: Lead media relations for Enbridge in Michigan, including Line 5 and, as required, Liquids Pipelines operations. Will be responsible for developing and maintaining relationships with key state, local and regional media, including reporters and editors for major state-wide outlets and business media, as well as journalists in local markets along the Line 5 pipeline route and across Michigan. Will develop strategic and tactical media plans for Michigan and Line 5 under direction for Senior Manager, U.S. Operations & Projects Communications, and support development of a U.S. national media and reputation strategy. This position will identify and execute on opportunities for executive interviews, providing support and counsel as needed. This position will work closely with the Manager, Community Relations to ensure consistency of message and overall approach under the Michigan Reputation Strategy.
  • Crisis Communications:  Serves as a member of the public affairs Crisis Communications & Response Team, and may serve as an APIO Media Relations during a pipeline or facility emergency or other crisis.
  • Media and Crisis Media Training: Will manage media and crisis media training for managers, supervisors and field employees in Michigan.
  • Presentations and Speeches:  Will work closely with the Manager, Community Relations to identify executive speaking opportunities, provide presentation assistance as needed to ensure consistency of message and prepare presenters for possible media attention related to speaking engagement.
  • Consultants: Will manage media training vendor(s) and public relations firm re: their work in Michigan.


  • Bachelor’s Degree in public relations, communications or related field.  10+ years of experience in public relations and/or communications, with significant expertise in media relations or equivalent combination of education and experience. Experience as a working journalist a plus. Accreditation in Public Relations (APR) preferred, but not required.
  • Superior news judgment and ability to make strategic decisions on effective response to issues that arise.
  • Solid understanding of Michigan media market and proven track record in developing media contacts and relationships.
  • Detailed understanding of communication theory and its application in the effective integration of messages across a variety of media, for a variety of target audiences.
  • Ability to quickly grasp complex information and produce effective messages for use with media and other external stakeholders.
  • Strong interpersonal skills, including consultation, negotiation, and facilitation. Strong working knowledge of AP Style.
  • Superior written and verbal communication skills.
  • Project management skills and experience managing external consultants.
  • Able to deal with a variety of external and internal stakeholders, including senior management, and manage multiple projects at once, under deadline pressure.
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WZZM Reporter Peter Ross Leaving After 29 Years


GRAND RAPIDS, MI – WZZM-TV 13 reporter Peter Ross, after 29 years in the news business in West Michigan, is leaving TV journalism.

Ross is departing the ABC-TV affiliate to become regional director for the West Michigan office of U.S. Sen. Gary Peters.

His final day at WZZM-TV is Aug. 7.

“I’ve been in daily broadcast journalism for the past 35 years, the last 29 here at WZZM TV, and I’ve been considering a change for a few years,” Ross told MLive. “One that will allow me to build on the many relationships I’ve established around the region and also allow me to indulge my interests in government and business issues.

Ross begins new duties for Peters on Aug. 10.

“It’s a position that aims to help him build relationships with citizens, governments, community organizations and employers in a 12-county West Michigan region,” Ross said. “I am thrilled at the prospect of serving the public in new ways.”

Read the rest of the story here

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