Learn how Gilda’s Club of Grand Rapids staged its viral campaign to create buzz about LaughFest before the public announcement. All those yellow smiley faces… Everyone saw them. It was almost impossible not to.
They were on yard signs, in windows, on T-shirts, hanging from downtown buildings and even on the Steam Pig. They were everywhere. And everyone was talking about them, including the traditional media. How did they pull it off?
At February’s WMPRSA program, you’ll hear from three of the people who made it happen. Learn what went into the campaign, how the launch was orchestrated and what the results have been thus far.
Date/Time: Thursday, February 17, 2011 11:30 AM – 1:00 PM at the University Club of Grand Rapids (111 Lyon Street NW, 10th Floor of Fifth Third Bank Building, Grand Rapids, Michigan 49503)
Speakers: Gilda’s Club of Grand Rapids President and CEO Leann Arkema, SeyferthPR Vice President John Zimmerman and Reagan Marketing + Design President Mary Reagan Shapton will discuss how they built the buzz for the unveiling of LaughFest by just flashing a smile.
Please note: Day-of-event registration will be subject to a $5 surcharge.