The Press Release: A look at the current state of the press release and its future.
While some have claimed/hoped the press release is “dead,” it is still a powerful and popular vehicle to reach traditional media as well as social media, bloggers, and engage your desired audiences directly. This presentation will showcase multimedia and social media-powered press releases and the technology that can now provide detailed measurement and analytics that assist with ROI and will only continue to improve.
Tom O’Connell currently manages Michigan for Business Wire, a Berkshire Hathaway company. He has nearly 20 years of experience in communications, business development, and marketing. Prior to Business Wire, O’Connell served as Vice President of Marketing and Communications for The Equity Group Financial, and as Senior Account Executive for PR Newswire. He is a past president of the IABC Detroit Chapter and currently serves as a Communications Committee Co-Chair for PRSA Detroit and as a Committee Chair for the IABC Heritage Region.
When: Thursday, October 20, 2011 11:30 AM – 1:00 PM
Where: University Club of Grand Rapids | 111 Lyon Street NW, 10th Floor of Fifth Third Bank Building, Grand Rapids, MI 49503
Attire: Business Attire
FEE: Member $25.00 | Non-Member $35.00 | Student $20.00 | Register Here
Please note: A $5 surcharge will be added for day-of-event registration/walk-ins.
RSVP by 5 pm, Wednesday, October 19, 2011