Change to September Program – Now “Activating Grand Rapids” September 20, 2012

Activating Grand Rapids

Winning! Channeling its inner Charlie Sheen, West Michigan has proven to have a unique formula for winning national contests that benefit local organizations, efforts, etc. WMPRSA’s upcoming panel discussion will focus on one such contest, Toyota’s 100 Cars For Good campaign, and the community’s strategic approach to activating large groups of local citizens to vote online. Two West Michigan organizations – Family Promise and Kids’ Food Basket (KFB) – have won a car through the Toyota program in the last two years. Hear from the team that led this year’s effort for Family Promise, some of whom also guided last year’s activities for KFB.

Thursday, September 20, 2012 from 11:30am – 1:00pm at the University Club of Grand Rapids (111 Lyon Street NW – 10th Floor of Fifth Third Bank Building).  Register Here


  • Derek DeVries, Grand Rapids Community College
  • Rick Jensen, Davenport University
  • Adrienne Wallace, 834 Design
  • Cheryl Schuch, Family Promise


About Derek DeVries

A communications / public relations / social media pro in West Michigan trying to get past the beta version of his life cycle.
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