On February 7th, 2013, WMPRSA held a Media + Members event at Grand Valley State University’s DeVos campus. Mary Kramer, publisher for Crain’s Detroit Business and Matthew Gryczan, West Michigan editor at Crain’s Michigan Business both spoke at the event.
In 2011 Crain’s expanded it’s coverage with a monthly statewide feature. There are now 5,000 Crain’s Michigan Business monthly print subscribers, 1,561 subscribers outside South East Michigan and 52,000 statewide recipients of the weekly morning newsletter. In order to continue the expansion Crain’s partners with MiBiz, MEDC and MichBio.
Kramer discussed the purpose of the publication and said that the goal at Crain’s is to cover what other people are not. While Gryczan discussed different projects in the West Michigan area and mentioned that Crain’s serves their readers by informing them of things happening in the area before they actually take off. “Local media puts dots out there. We connect them,” said Gryczan.
Kramer also discussed the various statewide events that they host. The main events include the General & In-House Counsel Awards, CFO of the Year Awards, Health Care Heroes and Michigan’s Healthiest Employers events. In August, Crain’s will also be hosting it’s second annual Grand Rapids House Party, co-hosted with the Grand Rapids Area Chamber of Commerce.