Join us for an engaging lunchtime session on crisis communications with Bill Salvin, President & Founder of Signal Bridge Communications. Bill will share applicable media training and crisis communications tips from the front lines of recent disasters, including the 2010 BP Gulf of Mexico oil spill and 2011 Japan earthquake and tsunami. Bill was a member of the core crisis communications team during both media maelstroms and can offer valuable lessons learned in message development, executive spokesperson training, media engagement and more — including fascinating behind-the-scenes anecdotes.
Bill is an accomplished media and crisis communications trainer with more than two decades of experience in communications training, corporate public relations, journalism and military public affairs. He has extensive experience working with oil, aviation/aerospace, defense, energy, high-tech and healthcare industries and has conducted hundreds of media training programs for companies and organizations such as BP, NASA, Lockheed Martin, Chevron, and more. He has led these courses across six continents and prepared senior executives for difficult interviews with CNN, Dateline NBC, 20/20, The Wall Street Journal, and many more.
Bill is a Commander in the United States Naval Reserve — soon to be Captain — and serves as director of a Naval Reserve unit that supports the United States Seventh Fleet. In his capacity as a Navy and military spokesman, Bill has been interviewed by The New York Times, CNN, Reuters, AP, BBC, Time, USA Today and many others. Bill’s other Navy assignments have taken him to Japan, the Pentagon during Desert Storm, Guantanamo Bay, Australia, Sarajevo, Italy, Hawaii and aboard the aircraft carriers USS Independence and USS Saratoga.
Monday, June 24
11:30 -1 p.m.
Davenport University, Downtown Center (45 Ottawa)
Parking is available in the garage across the street or at meters
Please note: A $5 surcharge will be added for day-of-event registration/walk-ins.