Local Event: Coke’s Social Media Playbook

5:30 pm, Friday, January 16 at GVSU’s Loosemore Auditorium.

Jocelyn Goldberg is a social media strategist for Weiden + Kennedy, one of the best ad agencies in America. She works on Coca-Cola, one of the biggest brands in America. And she’s going to be part of the team handling Coke’s social media during the Super Bowl, one of the biggest spectacles in America.

Ms. Goldberg joins us for a very special program, taking you inside the Coca-Cola “War Room.” Learn how Coke markets and communicates in real-time and take home a few tips for your own social efforts.


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