Crisis Communications Planning: A Pint of Sweat – Feb. 26, 2015
Gen. George Patton contended that a pint of sweat will save a gallon of blood. His WWII adage applies to crisis communications, where planning demands some sweat equity, but will more than pay off in the end. Learn from our panel of experts what goes into sound crisis communications planning, and get tips on how to put that plan into action when a crisis hits. Join Kelly Rossman-McKinney, Craig Clark and Beth Dornan as they share their experiences with crisis communications from both the agency and corporate perspectives.
Kelly Rossman-McKinney, CEO and Principal at Truscott Rossman
Craig Clark, Clark Communications
Beth Dornan, Manager – Global Business Model PR at Amway
- Thursday, February 26, 2015
11:30 AM – 1:00 PM
- Eve Lounge at The B.O.B.
20 Monroe NW
Grand Rapids, Michigan 49503
- Click here to register