Monthly Archives: March 2015

9 valuable tips when pitching to the media

According to numbers released by the U.S. Department of Labor last year, PR professionals outnumber reporters 4.6 to 1. It’s more important than ever before to do your research and craft a concise pitch that will be of interest to … Continue reading

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Why Do PR Pros Seek APR?

By Tim Penning, PhD, APR The Public Relations Society of America (PRSA) established the Accreditation in Public Relations (APR) program more than 50 years ago, in 1964. Since then, thousands of PR professionals have worked to earn the designation as a mark … Continue reading

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Mlive story on WMPRSA PR for Good client

Here is a great article by Shandra Martinez from Mlive.com about our PR for Good client, the Women’s Resource Center and their Pillar Awards.

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WMPRSA Event: Meet the Media Round 1

Meet the Media: Round 1 – March 19, 2015 WMPRSA’s “Meet the Media” event has always been one of our most highly attended programs. We will welcome the return of our popular “speed pitching” format. Throughout the program, participants will … Continue reading

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National PRSA Board Member to Speak in Lansing March 18

Sonja Popp-Stahly, APR, of the PRSA National Board of Directors, is scheduled to speak on the evolving role of the public relations professional at an event for the Greater Lansing Association of Realtors March 18 in Lansing. She is also … Continue reading

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