Author Archives: fsuprdog

About fsuprdog

Patrick Bishop is PRdog, an accredited professor of public relations and marketing at Ferris State University in Big Rapids, Michigan. Bishop is a former executive in both non-profit communication and manufacturing sales and marketing. He holds an MS in Communication and PhD in higher education leadership.

Accreditation Resources — Just a Click Away

You’ve worked hard and put in long hours to become a reputable PR professional. Why not take the next step and add the credibility that comes with national Accreditation through PRSA? The benefits are clear: increased credibility, greater earning potential, … Continue reading

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PR Newswire Global Director of Emerging Media to Visit West Michigan

How to Make Content Work in a Technology Driven World with Michael Pranikoff, Global Director of Emerging Media for PR Newswire The hottest buzzword in the PR / Marketing world seems to be Content.  However, creating content is not really … Continue reading

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Build Your PR-sonal Brand

Accreditation Differentiates You as a Skilled Professional We live in exponential times. Version 6.0 of the “Shift Happens” video states that more new information will be created in 2013 than in the past 5,000 years. Technology and work responsibilities are … Continue reading

Posted in Accredited Public Relations (APR), APR Accreditation, Professional Development, Uncategorized | Tagged | Leave a comment