Category Archives: Accredited Public Relations (APR)

Why Accreditation? Six Reasons to Consider in Gaining APR

By Dr. Patrick Bishop, APR “All excellence things are as difficult as they are rare,” so goes the old adage. The process of gaining Accreditation in Public Relations (APR) isn’t easy, but with some hard work, good direction, and persistence, … Continue reading

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Why Do PR Pros Seek APR?

By Tim Penning, PhD, APR The Public Relations Society of America (PRSA) established the Accreditation in Public Relations (APR) program more than 50 years ago, in 1964. Since then, thousands of PR professionals have worked to earn the designation as a mark … Continue reading

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The Value of APR; Timeless for any season of practice

By Karen M. Hogan, APR I hadn’t intentionally put off attaining my APR.  Not at all – in fact, it’s never too late to make a go of it.  It’s just that life happened along the way. Now, as I … Continue reading

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The Four Rs of APR Achievement

By Katherine Halloran, APR Having earned my accreditation in Public Relations two years ago, I wanted to pass along some key steps to those who are considering becoming accredited. Before you go down my list of prep items, please realize … Continue reading

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[RECAP] 28th Annual PRoof Awards Gala

On behalf of the board of directors, thank you for attending the 28th Annual Proof Awards Gala. Approximately 160 professionals attended last night’s awards ceremony to honor the achievements of some of West Michigan’s best public relations practitioners, campaigns and projects. … Continue reading

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Build Your PR-sonal Brand

Accreditation Differentiates You as a Skilled Professional We live in exponential times. Version 6.0 of the “Shift Happens” video states that more new information will be created in 2013 than in the past 5,000 years. Technology and work responsibilities are … Continue reading

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Celebrate APR Month – Get Accredited

When you become Accredited in Public Relations (APR), you join an elite group of professionals who have demonstrated exceptional knowledge, skill, and ability in public relations. The APR distinction sets you apart and opens doors for advancement. It’s a sign … Continue reading

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