Category Archives: Events

WMPRSA Event: Crisis Communications Planning – Feb. 26, 2015

Crisis Communications Planning: A Pint of Sweat – Feb. 26, 2015 Gen. George Patton contended that a pint of sweat will save a gallon of blood. His WWII adage applies to crisis communications, where planning demands some sweat equity, but … Continue reading

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Event Planning Experts Offer Valuable Tips at WMPRSA Event

By: Olivia Mashak, VP of Financial Services for GV PRSSA and VPO of GrandPR By this time in 2016, the event planning industry is expected to have grown to more than 60,000 jobs. That is a lot of people, planning a lot of … Continue reading

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What’s so special about your event? – Jan. 29, 2015

When challenged with planning an event for a client or employer we’ve all asked: How do I make this event stand out? How do I get it done on time and on budget? And, most importantly, how do I make … Continue reading

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Local Event: Coke’s Social Media Playbook

5:30 pm, Friday, January 16 at GVSU’s Loosemore Auditorium. Jocelyn Goldberg is a social media strategist for Weiden + Kennedy, one of the best ad agencies in America. She works on Coca-Cola, one of the biggest brands in America. And … Continue reading

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MLive: All Access Event November 20, 2014

Two years after moving into the new format of Mlive.com, The Grand Rapids Press and its affiliate publications continue to grow and change. From entertainment news to business news, leveraging the largest print publication in Grand Rapids can help your … Continue reading

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WMPRSA Program: Killing it With Video (May 22, 2014)

With widespread access to broadband, video has exploded as a medium for expression now that TV isn’t the only way to reach audiences. More than 100 hours worth are uploaded to YouTube every minute – what does that mean for … Continue reading

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MLive All Access

On November 21, WMPRSA will host MLive All Access – a combination of the speed meeting format that has proven popular in recent meet-the-media events and a panel discussion featuring MLive Media Group Vice President of Content John Hiner, MLive … Continue reading

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