Job Posting: Spectrum Health Communications

Communications manager at Gerber Memorial Community Hospital in Freemont, MI

In collaboration with the President, senior leadership team and System partners, develops strategies for effective marketing, public relations, and communication plans that build strong relationships with key stakeholders as well as building organizational awareness, image, and reputation.  Responsible for developing, coordinating, implementing and directing assigned key operational strategies, ensuring consistency and synergy in operational processes and systems.  Networks with internal and external partners displaying effective analytical, presentation, and problem-solving skills.

Basic Qualifications:
Education – Bachelor’s Degree in Journalism, English, Communications, Public Relations, or equivalent combination of education and experience.

Experience – 5 years of experience in Related experience in a work environment with transferable skills involving marketing or communications

Preferred Qualifications:
Experience – 5 years of experience in Background in health care communications

For more information and to apply, click here.

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Job Posting: Media Relations at Spectrum Health

Position Summary

Works with the news media on behalf of the Spectrum Health system. Uses a variety of mediums to communicate news and information including news releases, pitches, video and audio as well as social media. Coordinates highly collaborative team projects, media events and digital communications. Proactively works with internal clients and internal team to coordinate projects and identify potential stories to present to the media. Responds to reporter inquiries and requests.

Basic Qualifications:
Education – Bachelor’s Degree in Journalism, English, Communications, Marketing or Public Relations or equivalent combination of education and experience
Experience – 3 years of experience in experience in a work environment with transferrable skills

Preferred Qualifications:
Experience – experience in health care communications

Click here for more information and to apply

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AAF West MI Event for WMPRSA Members

 An American Advertising Federation of West Michigan event:

Jason Sperling is Executive Creative Director at RPA. He led Honda’s Cannes-winning “Project Drive-In”, an effort to save the American drive-in and the “Matthew’s Day Off” 2012 Super Bowl spot, called one of the all-time best Super Bowl spots by the NY Post and Entertainment Weekly.

Before joining RPA, Jason was Creative Director at TBWA\Media Arts Lab, where he helped create Apple’s iconic “Mac vs. PC” campaign, declared “Campaign of the Decade” byAdweek.

In January, Jason will be speaking to the club about his new book exclusively on Instagram, “Look at Me When I’m Talking to You.” When the new consumer is cynical, apathetic, elusive and over-stimulated, you have to risk everything to break through and come up with new rules for attracting them back to brands. #lookatmebook


5:30pm Arrival

6:00pm Presentation

Thursday, January 21, 2016 from 5:30 PM to 8:30 PM (EST)
City Flats Hotel – 83 Monroe Center St NW Grand Rapids, MI 49503 

Click here for more information and to register

Enter Code: PRSAJASON for $10 off the non-member ticket price.

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WMPRSA Event: Get Social!

Panel Discussion: Get Social!

Feeding the social media content beast can be a chore – but it doesn’t have to be! Hear from social media managers on how they ideate new content, track and report analytics, host open and positive conversations, and stay current on trends.


Kristin Coppens, Social Media Specialist – Spectrum Health
Andrea Robyns, Marketing Technology Director – Experience Grand Rapids

John VanderHaagen, Public Relations Specialist – Frederik Meijer Gardens & Sculpture Park
Chris Zoladz, Account Executive & Lead Social Media Strategist – SeyferthPR


We’re offering special, limited space, members-only consultations before and after the program. You can RSVP for this free consultation with one of our panelists or a local professional when registering for the event. Use the 30-minute appointment consultation however you’d like… brainstorm content ideas, review current strategy, seek recommendations on strategy or content – it’s up to you! These limited opportunities are first-come, first-served. With only eight slots available, they will fill up fast, so don’t delay in registering!

WMPRSA and AMA West Michigan are extending a special reciprocal rate on luncheons for members this 2016 season!  If you are an active WMPRSA or AMA West Michigan member, you will receive the member rate for both WMPRSA and AMA West Michigan luncheons moving forward.  It’s a win, win! Use PROMO CODE: WMPRSA when registering for either a WMPRSA or AMA West Michigan event to take advantage of this members-only benefit!

Click here to register!

Chapter Members $25
Nonmembers $40
Students $20

Members are also eligible for our special subscription rate! Save $50 dollars off the series – the cost of two luncheons! Click HERE for more information and to join.

Please RSVP by January 15.

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Sabo PR Blog Post: Don’t Create Your Own Crisis

By Mary Ann Sabo


I’ve handled a fair number of crises in my time, but two of the most impactful started with holidays cards.

Now, these companies didn’t offend because they said Merry Christmas rather than Happy Holidays or used religious imagery when they should have opted for winter white.  No, these two companies got into boatloads of trouble simply by trying – and failing – to make a statement.

Their efforts cost each a few clients – as well as some sleepless nights, internal distraction and general unease.

So when we started thinking about our holiday card and present this year, both of these instances were front and center.  Kristin Lynn had come up with another of her creative brainstorms: A circus-themed basket that would include gourmet caramel corn and peanuts, cotton candy, fudge and a clown nose.  We’d round it out with a circus-labeled bottle of wine and use the tag line: When life brings you a circus, let us be your ringmaster.

Perfect.  Great tone, fun theme that showcases one of our strengths, gifts that could be shared with the office.

All that was really missing was a whip.

<To read the rest, click here>

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Job Posting: Serendipity Media

Serendipity Media LLC is currently seeking a full time Media Consultant for the West Michigan Woman brand. Job requirements and description are presented below.

Please send your cover letter, resume, and salary requirements to: Serendipity Media LLC

Attn: Barbara Hansen

535 Cascade West Parkway SE

Grand Rapids, MI 49546

Job description:

• Manage customer relationships with prospective and current advertisers in a regional territory of Western Michigan. • Ability to manage database through attention to detail. • Write up proposals and convert contracts. • Manage around 200 phone calls weekly. • Attend meetings with the Sales Director and Sales & Marketing Team to approach Sales from a team perspective. • Achieve all company assigned revenue goals/expectations. • Travel required in a small region to meet face-to-face with prospective clients.

Candidate must possess:

• Bachelors degree • Two year sales or industry experience • Ability to process industry information and effectively communicate it to potential prospects, team members, and industry professionals • Number aptitude to calculate rates, discounts, and percentages • High level of professionalism and ability to work well with others • Self-motivated work ethic with an eye for detail • Interest in working in a team environment • Strong written and verbal communication skills • Highly organized with skills to adapt and work in a fast-paced, deadline-driven office • Positive, energetic attitude

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WMPRSA Announces New Board Members and Officers for 2016

The West Michigan Chapter of the Public Relations Society of America (WMPRSA) is pleased to announce new board members and officers for 2016.

The WMPRSA Board meets monthly to plan educational programs and special events for public relations practitioners, as well as serve the community through the “PRforGood” program. It also sponsors the annual PRoof Awards that recognize the year’s best PR programs, projects and people in West Michigan. The board works to advocate for public relations in West Michigan and promote WMPRSA’s mission to “help public relations professionals develop and sustain the essential knowledge, skills and standards that will reinforce their integral role in the effective management of organizations.”

BOARD OFFICERS (elected to serve a one-year term beginning in January 2016)

  • President: Rick Jensen, Spectrum Health
  • President Elect: Adam Russo, COM616
  • Secretary: Adam Russo, COM616
  • Treasurer: Bradley Gordon, Holland Hospital

NEW BOARD MEMBERS (elected to serve a three-year term beginning in January 2016)

  • Karen Hogan Kirchenbauer, APR, SeyferthPR
  • Kim Skeltis, APR, Blue Blaze PR
  • Sarah Pazdziora, SeyferthPR
  • Andrea Wolschleger, Frederik Meijer Gardens & Sculpture Park

Also continuing to serve on the 2016 WMPRSA board are Carl Apple (Aquinas College), Katie Halloran, APR (Mercy Health Saint Mary’s), Jane Kreha (ACSET), Amy LeFebre (Truscott Rossman), Austin Langlois (Amway), Leah Twilley (Grand Valley State University), Lyndsie Post (Davenport University), Sasha Wolff (Priority Health) and Heather Halligan (Hungerford Nichols). Jennifer Griffin (Steelcase) will serve as immediate past president.

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