PR for Good Needs You!

Volunteers are needed to help support services and activities on behalf of WMPRSA’s PR for Good client, Women’s Resource Center (WRC). Our chapter is committed to help build awareness, grow donor base and encourage broader participation in WRC’s fundraising events throughout our PR for Good term of service that will extend from now through mid-2016. We need help in all areas from strategic planning to tactics execution. Please consider a “gift” of your time and expertise. To volunteer or to get more information about serving on the PR for Good committee, please contact Terri Howe at or call 616-997-6235. We need help now! A response by mid-August would be appreciated.

About Women’s Resource Center

Women’s Resource Center’s strategic plan is to work with West Michigan’s most vulnerable women to break their personal barriers to employment and a sustainable wage. Our mission is to improve women’s workplace and economic opportunities. Our organization represents a stabilizing force that focuses on no-cost skills training, guidance and resources to provide economic security for women and their families.

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Member Only Mixer August 21 at 5:30 pm!

Got a problem you need to bounce off someone else? Wanna complain about the changes to Facebook every five friggin’ minutes? Need to have some adult time with people in the industry? Heck yeah ya do! Spend a few hours with people just like you in situations just like yours…you’ll call it free therapy but together we will call it a Members Only Mixer – one of the perks of paying those dues!

The August edition of Member Only Mixer is brought to you by Seyferth PR. Blue35GR will host this event. Use Commerce entry and look for signs near elevator bank for further direction. RSVP here.

Don’t be scared we welcome potential members as well. Feel free to bring a prospective member to this mixer.

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Job Posting: Communications Manager at Davenport University

This position is responsible for the planning, execution and measurement of University Communications programs and projects which are designed to deliver branded messaging to key audiences that include the general public, employees, students, alumni, donors and other key stakeholders. Projects include media relations, publication development, web communications/social media programs, audiovisual and photographic content development, and message support for University special events. These responsibilities are performed in an ethical manner consistent with the University’s mission, vision, and values which include diversity, equity and inclusion.

For more information and to apply, visit the Davenport University website here.

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AP using “robots” to write stories

In communications and journalism we’ve always said that writing is the one thing that can’t be replaced by machines. Check out this story from

AP will use robots to write some business stories

AP will announce Monday that it plans to use automation technology from a company called Automated Insights to produce stories about earnings reports. The software means that “instead of providing 300 stories manually, we can provide up to 4,400 automatically for companies throughout the United States each quarter,” AP Managing Editor Lou Ferrara writes in a Q&A.

That does not mean job cuts or less coverage, Ferrara writes: “If anything, we are doubling down on the journalism we will do around earnings reports and business coverage.” Instead, he writes, “our journalists will focus on reporting and writing stories about what the numbers mean and what gets said in earnings calls on the day of the release, identifying trends and finding exclusive stories we can publish at the time of the earnings reports.”

The data for the stories will come from Zacks Investment Research. AP has used automation to produce a “good chunk” of its sports agate for years, Ferrara writes. In May, AP said it had agreed to sell its stake in STATS LLC, which produces sports data. AP contributed to a recent financing round for Automated Insights.

“We flipped the standard content creation model on its head,” Automated Insights CEO Robbie Allen told Poynter’s Sam Kirkland earlier this year. “The standard way of creating content is, ‘I hope a million people read this.’ Our model is the inverse of that. We want to create a million pieces of content with one individual reading each copy.”

The stories will begin in July. They’ll be labeled “as being produced automatically with material from Zacks,” Ferrara writes.

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WOOD TV8 Meteorologist Laura Velasquez Denver Bound


WOOD TV8 announced the news on Facebook that this will be Laura Velasquez’s last week on-air at the station before she joins KDVR-TV in Denver. Her last day at WOOD TV8 is July 4.

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PR, the Pyramid Scheme and the Meanwhile – July 17, 2014

Tami VandenBerg

The past few years have seen a renaissance in Grand Rapids of food, spirits and live entertainment. From being named “Beer City USA,” to being ranked on a raft of Top Ten lists, the city has come into its own as a cultural destination – shaking off the stereotype of a sleepy furniture manufacturing town.

Hear how public relations helped local entrepreneur (and 2014 WMPRSA Communicator of the Year Award recipient) Tami VandenBerg build the brands of two unique Grand Rapids bars – the Meanwhile and the Pyramid Scheme. Find out what it takes to stand out and be successful in a crowded field of competition in the hospitality industry, and to attract big-name talent to a Grand Rapids venue. Learn why VandenBerg is committed to the issue of homelessness and how her involvement with the Well House enhances her professional life and connection to the community.

About Tami VandenBerg
Tami VandenBerg wears many hats; among them – entrepreneur, advocate, and executive director. She is the co-owner of The Meanwhile bar and The Pyramid Scheme (a live music venue), as well as the Executive Director of The Well House (a nonprofit helping the homeless while promoting sustainable and healthy living). Her passion and innovative spirit have firmly established herself as a leader in both the business and civic communities.

Thursday, July 17, 2014
11:30 AM – 1:00 PM
Please RSVP by 5 PM, 7/14/14

The Pyramid Scheme
68 Commerce Ave SW, Grand Rapids, MI 49503

Member $25.00
Nonmember $35.00
Student $20.00
Please note: there will be an additional $5 fee for day-of or walk-in registration. 

Click here to register!


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Understanding Facebook’s Lost Generation of Teens

Here is an interesting article about the future of Facebook from the perspective of teens.

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