Women’s Resource Center Named WMPRSA ‘PR for Good’ Client

strategies-for-workWMPRSA is pleased to announce that Women’s Resource Center has been chosen as the recipient of our PR for Good pro bono support services for 2014-2015. The Women’s Resource Center advocates for women to achieve economic independence through meaningful employment. Their programs and services empower and educate. We look forward to supporting WRC in their mission to purposefully transform the employment outcomes for all women.

As a special way that WMPRSA members can pay it forward, please bring an item to PRoof Awards on April 24 that can be used to help fill the Working Women’s Clothes Closet. Items in need include:

  • Gently used professional clothing
  • Dress shoes, handbags and accessories
  • Full-size personal care items like shampoo, toothpaste and deodorant
  • Paper, envelopes, pens, stamps and bus passes

If anyone would like to join the PR for Good committee to help with projects in support of Women’s Resource Center, please contact Terri Howe at thowe@howemarketing.com.


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WZZM TV Welcomes New News Director Taz Painter

WMPRSA welcomes Taz Painter as the new news director of WZZM-TV! Here is an Mlive article with more info.

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Internship Opportunity: Social Media Specialist at the Diocese of Grand Rapids

Seeking a competent intern to coordinate and administer social media for the Diocese of Grand Rapids, including content for the diocesan Facebook page and Twitter feed.

• Creative, organized and accountable; willing to work remotely to monitor social media.
• Someone with a heart for good storytelling and the ability to research content online and create posts containing authentic Catholic content that appeals to a broad audience.
• Ability to craft text that might at times be serious, reflective, humorous or topical if the need arises.
• Someone who would be comfortable quickly orienting themselves to an office environment and interacting with contacts in various departments and ministries to obtain information.
• Familiarity with Catholic Church teaching, basic web design experience and knowledge of social media management helpful. Basic photography and graphic design skills also a plus.

Send resume to Carl Apple, diocesan communication director, at capple@dioceseofgrandrapids.org

The Diocese of Grand Rapids, which encompasses an 11-county area of West Michigan, serves over 191,000 Catholics and 82 parishes as well as 25 elementary and four high schools with enrollment of over 5,600 students. Connect with the diocese on Facebook (Diocese of Grand Rapids) and Twitter (@GRDiocese). For additional information, visit the diocesan website, http://www.dioceseofgrandrapids.org.

Posted in Internship Opportunities, Job Opportunities | Leave a comment

WMPRSA Presents Meet the Media – March 20, 2014

Meet the Media

WMPRSA presents MEET THE MEDIA on March 20, 2014.  Calling all communication and PR pros to “speed pitch” area editors, reporters and producers. [REGISTER HERE]

WMPRSA’s annual “Meet the Media” event has always been one of our most highly attended programs. This month, we will welcome the return of our popular “speed pitching” format.

Throughout the program, participants will meet one-on-one with members of the media during timed speed pitching sessions. For a few minutes, you will have the undivided attention of news directors, editors and reporters from local television and radio stations, daily, weekly and monthly publications and online outlets.

These three-minute meetings go fast – so, be prepared, plan your story pitches and maximize your time.

Arrive early to book those coveted appointments. The appointment sign-up sheets will be available at 11 a.m.

Media Participants (as of 3/12 – check website for updates)

  • Dan Boers – Assistant News Director, WOOD TV 8
  • Marty Primeau – Managing Editor, Grand Rapids Magazine
  • Matthew Russell – Editor, UIX Grand Rapids
  • Karie James – Assignment Manager, WXMI FOX 17
  • Chelsie Wyse – Community Engagement Specialist, The Rapidian
  • Shelley Irwin – Morning Show Host/Producer, WGVU
  • Joanne Bailey-Boorsma – Editor, MLive Media Group
  • Dave Jaconette – Program Director / Host: Sound Off West Michigan, 107.3 WBBL / NewsTalk 1340 WJRW
  • Phil Tower – Director of Programming, Newsradio WOOD 1300
  • Valerie Lego – Health Reporter/Host Healthy You, WZZM TV 13
  • Jennifer Pascua – Reporter – Weekend Anchor, WZZM TV 13
  • Chris Ehrlich – Online Editor, Grand Rapids Business Journal
  • Shandra Martinez – Business Reporter, MLive Media Group
  • Zane McMillin – Community Engagement Specialist, MLive Media Group
  • Elizabeth Slowik Sinkevics – Editor, LocalSpins.com


Thursday, March 20, 2014

  • 11 AM: Registration/Lunch (vegetarian option available)
  • 11:30 AM – 1 PM: Speed Pitching


Wege Conference Center
Cathedral Square Center (2nd Floor)
360 Division Ave S. Grand Rapids, MI 49503

Please note: Cathedral Square Center is a four story building at the corner of Division and Wealthy. Parking is available in the ramp next to the Cathedral Square Center. You may enter the ramp on Wealthy St. SE or Goodrich St. SE. and park on the lower or upper levels where spots are available.


  • Member $25
  • Non-Member $35
  • Student $20
  • Please note there is an additional $5 fee for registration at the door.

RSVP by Tuesday, March 18.

REGISTER HERE: http://bit.ly/1ielnaf

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Program Recap: “How to Get Hired” – Myths, Tips, and How it Really Works

by Audra Hartges (www.audrahartges.com)

WMPRSA Program: "How to Get Hired"

The job market can be confusing whether you are looking for your first professional position, hoping to transition from your current position, or trying to re-enter the workforce.

At “How to Get Hired” Steve Groenink, Managing Director at Lambert Edwards & Associates, Jim D’Amico, Director of Talent Acquisition for Spectrum Health, and David Dart, Vice President of Global Human Resources at BISSELL Homecare, Inc. explained how the hiring process really works and discussed how to navigate applying and interviewing for a position. Below are highlights from their panel discussion, including three myths they dispelled and some tips to help you land the job.

This slideshow requires JavaScript.

Myth 1: “It’s not what you know, it’s who you know.”

  • Truth is, the company or organization you are dying to work for won’t hire you just because you went to middle school with one of their VP’s. Who you know might help bring your resume to the top of the pile, but isn’t the most important factor.
  • Your personality and how you would fit in the organization is what they are really hiring for and what an interview helps them determine. All three panelists said that before they hire you, they have to like you.

Myth 2: A flawless cover letter detailing your passion and talent will land you an interview.

  • Cover letters almost never get read. Yes, they said it. If there is a hiring manager who will ultimately decide your fate… he or she won’t read it, either.
  • Improve your resume, which does get look at, by making your experience quantifiable. How much money did you make or save your company? How many media impressions did you earn?
  • Students: make your resume stand out by being a leader on campus or by gaining a diverse set of experiences through cultural groups or study abroad.
  • Even if they don’t look at your cover letter, someone hiring you might check your LinkedIn profile. Keep it up to date, especially since some employers (including Spectrum Health this summer) are accepting applications through LinkedIn.

Myth 3: “The hiring process is simple-if they like you, they hire you!”

  • If your interviewer is just “checking boxes” they don’t have any power in the hiring process-you’re just being screened and will be passed on to a hiring manager who will decide to hire you or not.
  • If an HR representative thinks you are a candidate for the position (after a first or second interview) they will become your advocate, attaching their name and credibility to your utter brilliance. They want to help you get the job, so be transparent with them about things like your salary needs.

P.S. Making a move up that ladder? Expect a 10-20% earnings increase in a new position.

Be extraordinary tips.

Most people won’t do these things. You should.

  • Craft a stand-out answer to an experiential interview question by following the plan, do, check model. Tell how you planned for success, what you did, and how you checked or evaluated the success.
  • Follow up, even if you don’t get the job. Both Groenink and D’Amico add their contact information to rejection emails and are willing to discuss with applicants why they weren’t hired. Learn from your mistakes and get ready to blow away the competition next time.
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Miss the PRoof Awards early entry deadline? Don’t miss late entry deadline of 2/27!


The West Michigan Public Relations Society of America invites you to submit entries for the 2014 PRoof Awards!

Thursday, April 24, 2014
The Ballroom at CityFlatsHotel, Downtown Grand Rapids

Each year West Michigan public relations professionals, agencies and corporate communications teams are invited to enter their best work into the WMPRSA PRoof Awards. It’s that time again. On Thursday, April 24, 2014 during the 29th Annual PRoof Gala we will celebrate the hard work and acknowledge the accomplishments of all winners with a fun evening of food, networking and an awards presentation.

Entry Deadlines
Late: Entries submitted at or before noon on Feb. 27, 2014


Per-Entry Fee by noon on Feb. 27, 2014: $75 PRSA Member / $100 Non-Member

Per-Entry Fee by noon on Feb. 27, 2014: $75 PRSA Member / $100 Non-Member

2014 PRoof Entry Guidelines (includes directions to upload entries and pay online)

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Job Opportunity: Media Relations Consultant at Spectrum Health

Spectrum Health is a not-for-profit, award winning, integrated health system based in West Michigan. Our organization includes a medical center, regional community hospitals, a dedicated children’s hospital, a multispecialty medical group and a nationally recognized health plan, Priority Health.

We invest in our people by supporting a dynamic, high-performing workplace. Our collaborative approach to patient care includes a commitment to provide an exceptional experience for patients and their families. Spectrum Health supports successful career growth, in an innovative environment.

Position Summary
Manages interactions with the news media on behalf of the Spectrum Health system. Uses a variety of mediums to communicate news and information including news releases, pitches, video and audio. Proactively works with internal clients and executives to identify potential stories and presents them to the media. Responds to reporter inquiries and interviews. Coordinates press conferences and other media-related events. Participates in developing media relations strategies related to issues management and crisis communications.

Basic Qualifications
Education – Bachelor’s Degree in Journalism, English, Communications, Public Relations or equivalent combination of education and experience

Experience – 8 years related experience, with 5 years of media relations experience OR sustained performance in Specialist 3 role that exceeds expectations

Preferred Qualifications:
Experience – experience in developing and executing strategic communications and marketing plans incorporating business goals and objectives, in consultation and collaboration with clients ,Background in health care communications, preferably with a large health care system ,Demonstrated experience and results in working with print and electronic media ,experience in reputation, crisis, and disaster communications planning and execution

Apply online

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