Job posting: marketing specialist at Spring Meadow Nursery

Proven Winners® (Spring Meadow Nursery, Inc.), a world-wide leader in plant branding, new plant development and introduction and seeks a professionally-passionate, motivated and results-orientated PR / marketing professional to join our team.

Qualifications: 4 year degree in marketing, public relations, journalism, advertising, horticulture or related field with a minimum 3 years of increasing experience. Must be highly motivated, organized, and possess strong communication, creative, interpersonal and computer skills. Excellent writing skills and an attention to detail are imperative, plant knowledge desirable. Responsibilities include: project management, public relations, media relations, direct mail, print advertising and other marketing materials. If you have the skills and want to be a part of Proven Winners, a world-class brand, send your resume to:

Spring Meadow Nursery c/o Tim Wood
12601 120th Ave.
Grand Haven, MI 49417
or email

Posted in Uncategorized | Leave a comment

What Your Boss Wants From You but Won’t Tell You: Free Webinar for New Professionals

The Public Relations Society of America celebrates young professional members during New Professionals Week November 11 – 15.  New Professional members can participate in special topics in the New Professionals Discussion Forum as well as a free webinar: What Your Boss Wants Form You but Won’t Tell You. PR Coach Michael Smart will share seven unspoken rules new pros can follow to dazzle management and earn respect, raises and promotions. This is a great opportunity for our New Professional members to gain free training. Not a member? Join now and enjoy the benefits of New Professionals Week!

The webinar is live November 11 from 3-4 p.m. and available for playback through November 17. Register for this and other New Professionals events on the website.

Full Price: $200

Members: Free!

Posted in Uncategorized | Leave a comment

Job posting: SeyferthPR is looking for interns and account executives

Public relations internship, Grand Rapids

We seek an intern with high energy and an ability to coordinate multiple projects in a fast-paced environment under tight deadlines. Candidates must have solid writing skills, experience with Microsoft Office software and social media tools. Previous writing experience is helpful. We also value proven organizational skills and high attention to detail. Our interns must be able to present themselves professionally, handle client communications and confidential issues. Public relations, communications, journalism or marketing seniors or recent graduates are preferred. This is a full-time paid internship. We have opportunities every academic term.

Account Executive, Grand Rapids

We are seeking an Account Executive that is able to help plan and execute public and media relations programs with various agency clients. Account Executives must have a strong understanding of a variety of public relations tools including business writing, editing, media placement, social media analytics and consumer engagement.

The ideal candidate will have good time management and be very organized in order to support ongoing client reports, set up and manage client and agency meetings, manage group dynamics within a client environment, and support a number of different client tactics at any one time. The account executive must be able to quickly organize their thoughts in writing and be comfortable presenting their ideas to clients. Knowledge of local and state issues and the community is important.

For more information on these positions, please visit the SeyferthPR website here.

Posted in Uncategorized | Leave a comment

WMPRSA Member Profile: Randy Cleves

To pursue a career in communications and public relations in professional sports, you might anticipate packing your bags for the nearest top 20 market. However Randy Cleves has thrived in Grand Rapids, spending more than 15 years working with Grand Rapids teams. Randy has a bachelor’s degree in Sports Management from the University of Dayton. After a two-year stint as assistant director of communications for the Kansas City Blades, a minor league hockey team, Randy moved to Grand Rapids in the late 90s to become senior director of public relations for the Grand Rapids Griffins and director of public relations for the Grand Rapids Rampage arena football team (until 2001). We asked Randy a few questions about sports PR in Grand Rapids, along with any advice he has for people looking to get into the business.

What are some of the unique PR/communications challenges your organization faces?

Our biggest challenge over the last decade is the demise of traditional sports media and the accompanying decline of newspaper and TV coverage. At the same time, that has come with a tremendous opportunity: the ability to control our messages and deliver them directly to our fans through all of our social media channels.

In addition, the sports PR realm differs greatly from corporate/traditional PR in several ways. On any given day we could have a few dozen players and coaches essentially serving as spokespeople for the organization during interviews. Adding to the potential for discordant messages is the fact that English is a second language to many of our players. Unlike most businesses, we have a large number of people (i.e. fans) who actively seek out new information about us on a daily basis, challenging us to provide it. And we’ve been known to get upset at media when even bad news (a loss) doesn’t make the front page or the top of the TV news, reflecting what we feel should be our top-of-mind status despite any short-term negative news.

What has been your proudest PR moment so far?

Our run to the Calder Cup championship in 2013 and our celebration/capitalization of it during that summer and throughout the 2013-14 season. The media coverage and fan support throughout the playoffs was incredible and the town was alive with excitement for several weeks. It made me even prouder of my adopted hometown! The whole whirlwind before and after winning the Cup was a huge professional challenge, simply in terms of managing all the requests and tasks. But our staff and organization couldn’t have handled the joyful chaos any better.

Do you have any big goals or plans (for the Griffins) that you can share?

You mean outside of winning the Calder Cup again this season? (Shhh! Don’t tell the other AHL teams.) Next year will mark our franchise’s 20th season, so the planning process is already underway for a celebration of two decades of Griffins Hockey in Grand Rapids. Nothing is set in stone yet, but a lot of fun ideas are on the drawing board.

What advice do you have for other public relations practitioners, especially those who are starting out?

Speaking for the sports PR industry specifically, you absolutely have to gain relevant experience while you are still in school, even before you apply for internships with any teams or organizations. EVERYONE loves sports (they never fail to mention that in their cover letter), but not everyone is willing to put in the hours, the sacrifice and the work to prove their dedication and acquire the necessary skills to be a valuable employee. And given the competition for jobs, I’ll always hire someone with solid experience and a proven desire over a shiny GPA. So volunteer at your college’s sports information or athletic department, write for your school newspaper or volunteer for a West Michigan Sports Commission event. Heck, simply help register runners or pass out water at the Fifth Third Riverbank Run or another of this area’s dozens of races and events. You’ll learn a little about event management and maybe sharpen your writing while building your network and proving to potential employers that you’re much more than just a fan.

Posted in Uncategorized | Leave a comment

Help the Women’s Resource Center get selected as marathon charity partner

Vote for the Grand Rapids Women's Resource Center

Vote for the Grand Rapids Women’s Resource Center!

Please help the Women’s Resource Center (WRC) be selected as the charity partner for the 2015 Gazelle Girl’s Half Marathon. The charity partner is selected by popular vote. This is a huge opportunity for the WRC. Being selected as the race’s charity partner equates to approximately $10,000 in funding for the nonprofit. They’re up against solid competition – so let’s be sure to do our part to help them win. This is a low-involvement way to help our PR for Good partner – so please vote and share with your networks. Voting is open from 10/20 to 10/31. Click here to vote!

Since 1973, the WRC has empowered nearly 40,000 women in West Michigan to achieve economic independence through meaningful employment. Services and programs provided by the WRC include everything from life skill workshops and mentoring support to personalized career planning sessions and providing professional clothing for job interviews.

Posted in Uncategorized | Leave a comment

PR for Good Client Hosts “Wine, Women and Chocolate” Event on October 22

GRAND RAPIDS, Mich. – October 10, 2014 – The Women’s Resource Center (WRC) is hosting its eighth annual Wine, Women and Chocolate event on October 22 from 5:30 to 8 p.m. at Thousand Oaks Golf Club (4100 Thousand Oaks Drive Grand Rapids, MI 49525). Attendees will enjoy an evening of wine, beer and chocolate tastings while sampling hors d’oeuvres, bidding on silent auction prizes and learning more about the WRC. Proceeds from the event will help fund the WRC’s services and programing.

“Wine, Women and Chocolate event is the Women’s Resource Center’s annual friend-raiser,” said Terri Demeter, development and communications manager at Women’s Resource Center. “Our goal is to raise awareness for the services and programs we provide the community while providing a fun evening out for friends and co-workers.”

Since 1973, the WRC has empowered nearly 40,000 women in West Michigan to achieve economic independence through meaningful employment. Services and programs provided by the WRC include everything from life skill workshops and mentoring support to personalized career planning sessions and providing professional clothing for job interviews.

“At the heart of everything we do is the goal of economic independence for women, regardless of their current situation,” said Demeter. “Along the way our programs and services have grown to more effectively motivate and inspire our participants, while giving voice to all women who seek meaningful employment in our community.”

Tickets to Wine, Women and Chocolate cost $40.00 and can be purchased at

About Women’s Resource Center:

Since 1973, Women’s Resource Center has advocated for women to achieve economic independence through meaningful employment. Our programs and services empower and educate. We partner with caring individuals and organizations throughout West Michigan to purposefully transform the employment outcomes for all women. For more information, visit

Posted in Uncategorized | Leave a comment

Media Round table: Morning TV – October 23

From remote segments to in-studio appearances, leveraging morning news media can help your clients reach their target audiences. However, staying up-to-date with the latest changes at local TV stations and pitching stories that meet the needs of the media can be challenging.

Join the West Michigan Public Relations Society of America and local media representatives for an exclusive panel discussion about West Michigan’s morning TV media. Members of the media will discuss new initiatives and changes at their stations as well as share their needs from PR pros. A question and answer session will follow.

Lunch will be provided.

Kirk Mason, morning and noon news anchor at WWMT NewsChannel 3
Angela Cunningham, reporter WZZM13
Hannah Saunders, reporter WZZM13
Brooks Blanton, news director at FOX17
Brett Thomas, Daybreak anchor and brand strategists at WOODTV8

Thursday, October 23, 11:30 am – 1 pm
Eve at the B.O.B.
20 Monroe Ave NW, Grand Rapids

Members $25
Nonmembers $35
Students: $20
RSVP by October 20, 2014

Click here to register!

Posted in Uncategorized | Leave a comment