New PR Firm Opens in Grand Rapids


Former Haworth communications specialist and current WMPRSA board member Adam Russo recently launched a PR firm, COM 616. According to an article in the Grand Rapids Business Journal, the new firm focuses on providing three key services for clients: media relations, digital and social media services, and writing services. Russo says his experience working at Haworth helped him land his first few clients in the furniture industry. You can learn about COM 616 in the GRBJ article or at the company’s website. 

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Launching GR’s Downtown Market – September 18, 2014

Grand Rapids Downtown Market is a mixed-use facility that brings together production, distribution, marketing and education about local produce. Their indoor facility features a 24-vendor market hall, incubator kitchens, rooftop greenhouses, and the nation’s first demonstration kitchen for kids – all while dozens of farmers and artisans use the outdoor market space to sell their products. Its story is one of environmentally sustainable economic renewal of a formerly depressed area (the Downtown Market is set to become the first LEED-certified such space in the US).

One year in, the Downtown Market has firmly established itself as a popular destination for West Michigan’s burgeoning epicurean community. Join us to find out how PR helped drive their successful launch as we hear from President/CEO Mimi Fritz and Spokesperson Brian Burch of Burch Partners.

Thursday, September 18
11:30 am – 1:00 pm

Please plan to arrive at 11:30 to check in and receive a $10 gift card that you can use to purchase your lunch in the Downtown Market to bring back to the banquet space to eat with other attendees. Mimi and Brian will begin the presentation at noon.

Grand Rapids Downtown Market
435 Ionia Ave. SW, Grand Rapids 49503
Follow signage to the Banquet Space

Members $25
Nonmembers $35
Students $20

Register here by
September 15

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Interesting article: PR Lessons from Josh Ernest

Check out this interesting article that WMPRSA board member Adam Russo came across: “6 PR lessons from White House spokesman Josh Ernest.”

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Job Posting: Catholic Schools Marketing Communications Coordinator

The Diocese of Grand Rapids is seeking a full-time Marketing Communications Coordinator responsible for implementing an ongoing K-12 marketing plan and program for Catholic schools in the Diocese of Grand Rapids. This position requires an individual with marketing communications expertise to work as a tactician assisting our schools in identifying short and long term marketing goals which work best for each school and aiding the schools in fully developing and carrying out the marketing plan. The coordinator will mentor school marketing committees; assist schools with website development and enhancement, mobile applications and social media. The successful candidate will coordinate all Catholic schools promotional activities at a growing number of community events as well as manage the diocesan Catholic schools web pages and social media.

The successful applicant must be an active member in good standing of the Catholic Church and have a strong desire to help our schools implement best practices and drive enrollment growth over the next three years. The successful applicant must be willing to work flexible hours including some evenings and weekends.

More information on the position, including application instructions, can be found here.

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Job Posting: Public Relations & Social Media Administrator

Spectrum Health is looking for a public relations and social media administrator in Grand Rapids. Click here for more information, including application instructions.

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Job Posting: Cornerstone University

Cornerstone University is seeking an Admissions Marketing Coordinator and a Sports Information Director. Both positions are full-time. You can apply for these and other positions at:

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Job Posting: Director of Marketing and Communications

The Michigan Dental Association is seeking a Director of Marketing and Communications. The full job description is below.

A statewide association seeks a dynamic individual to join our not-for-profit organization as the Director of Marketing and Communications. As part of the executive management team, this key position will work collaboratively with the Executive Director and other team members to ensure a consistent approach to marketing and communications and the successful achievement of strategic goals. This position will be responsible for the development and implementation of marketing, market research, communications and media relations initiatives.

The successful candidate will possess a Bachelor’s Degree in marketing or a related field with a minimum of five years of experience at a manager or director level. A Master’s Degree is preferred. Must demonstrate expertise in developing and implementing successful marketing plans and communications (including experience with graphic designers, advertising agencies, printers and other outside vendors). The ability to analyze, synthesize and utilize data is imperative, as is the ability to conduct qualitative/quantitative research. Effective interpersonal relationship skills; previous budget/project management skills; and strong copywriting skills are required. Knowledge of healthcare and/or dentistry is preferred, and previous association experience is a plus.
Candidates selected for an interview will complete a writing assignment and will be required to provide a professional portfolio.

Interested individuals should submit a cover letter, CV/resume, salary history/requirements to no later than September 5, 2014. NO TELEPHONE INQUIRIES PLEASE. EOE

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