2015 PRoof Award Winners

WMPRSA Lifetime Achievement Award

Suzanne Geha

PR Professional of the Year

Mary Ann Sabo, Sabo Public Relations

Communicator of the Year (co-winners)

Nick Ceglarek, superintendent, Hudsonville Public Schools

Newcomer of the Year

Austin Langlois, Amway

Student of the Year (co-winners)

Daltyn Little, Grand Valley State University

Media Person of the Year

Shandra Martinez, The Grand Rapids Press/MLive

CAMPAIGNS

Community Relations – Nonprofit

Silver: Grand Rapids Community Foundation, Our LGBT Fund

Silver: Truscott Rossman, Sinas Dramis “Lids for Kids”

Events and Observances – Seven or Fewer Days

Gold: SeyferthPR, Nana’s Run 5K

Silver: Davenport University, Brown v Board of Ed Anniversary

Silver:  Truscott Rossman, Sinas Dramis “Lids for Kids” Bike Safety

Events and Observances – More Than Seven Days

Gold: Seyferth PR, LaughFest 2014

Marketing Consumer Services

Silver: Experience GR, Grand Rapids Store

Silver: Priority Health, Healthcare Bluebook

Marketing Consumer Products

Silver: SeyferthPR, Brand Trust Fresh Air Fit Tour

Internal Communications

Gold: Davenport University, Meet the President Tour

Silver: Amway, Collaboration Anytime, Anywhere

Silver: Amway, I AMbassador Street Team

Multicultural Public Relations

Silver: Grand Rapids Community Foundation, Challenge Scholars Enrollment Campaign

Integrated Communications

Silver: Howe Marketing, Dow E&T “Can You Dig It?”

Silver: Rick Chambers, United Way Be The One Campaign

TACTICS

Media Relations

Gold: Catholic Diocese of Grand Rapids, St. Mary Magdalen Dedication

Gold: Clark Communications, Open Systems Technologies

Gold: Grand Rapids Community Foundation for its Challenge Scholars Media Event

Gold: Grand Valley State University, Affordable Care Act Study

Gold: Grand Valley Faucet Snail Research Study

Gold: Grand Valley, Family Owned Business Institute Study

Gold: Spectrum Health, Mighty Girl

Gold: Spectrum Health, Putting Veterans Back to Work

Gold: COM 616, Odom Reuse

Silver: Cornerstone University, DeWitt Field Opening

Feature Story

Gold: Grand Valley State University, “Seeds of Promise.”

Gold: Grand Valley State University, “Student Veterans,”

Gold: Grand Valley State University, “Covenant House.”

Press Conference
Gold: Amway, Global Entrepreneurship Report

Gold: Truscott Rossman, GR Whitewater Impact press conference

Silver: Davenport University, Employment Guarantee News Conference

Video News Release

Gold: Cornerstone University, Brandes Video

Website

Gold: Frederik Meijer Gardens and Sculpture Park, website redesign

Social Media

Gold: Grand Valley State University, A Crafty Holiday Greeting

Gold: Frederik Meijer Gardens, Holiday Gift Show

Gold: Grand Valley State University, Bringing Instagram to Life campaign

Blogs

Gold: SeyferthPR, Clark Retirement Community – Pool Shark

Video – Internal

Gold: Grand Valley State University, Commencement Video

Gold: Grand Valley State University, V’Lecea Hunter Story

Silver: Catholic Diocese of Grand Rapids, Board Chair Video

Video – External

Gold: Grand Rapids Community Foundation, Celebration Ceremony Video Trio

Gold: Grand Valley State University, Giving Tuesday Video

Gold: Grand Valley State University, Scholarship Video

Gold: 834 Design & Marketing, Greener Grads Video 1

Gold: 834 Design & Marketing, Greener Grads Video 2

Creative

Gold: 834 Design & Marketing, Greener Grads Infographic

Gold: SeyferthPR, Celebrating Black History Makers

Gold: SourceIT, Super Hero Ribbon Cutting

Silver: Grand Valley State University, Class of 2018 Photo

Newsletter

Gold: Spectrum Health, Health Beat Newsletter

Brochure — Print

Gold: Davenport University, Case for Support Brochure

Gold: Experience GR, GR Ale Trail

Gold: Grand Rapids Community Foundation, Scholarship Brochure

Gold: Frederik Meijer Gardens, Summer Concerts Brochure

Gold: The Right Place, Pursuit Brochure

Gold: 834 Design & Marketing, Donijo for State Rep brochure

Silver: 834 Design & Marketing, GRAAHI Hypertension Brochure

Magazine – Internal

Gold: Catholic Diocese of Grand Rapids, FAITH Grand Rapids Magazine

Magazine – External

Gold: Grand Valley State University, Grand Valley Magazine

Gold: Grand Rapids Community Foundation, Current Magazine

Gold: Frederik Meijer Gardens, Seasons Magazine

Annual Report
Gold: Grand Rapids Community Foundation, Annual Report

Gold: The Right Place, 2014 Annual Report

Silver: 834 Design & Marketing, Holland Museum Annual Report

Best in Show Award

PRoof Awards in all categories are automatically considered for the PRoof Best in Show Award representing the finest example of public relations programming.  The judges at our reciprocal chapter award the PRoof Best in Show Award to the entry or entries with the highest score. The winner is:

SeyferthPR’s Nana’s Run 5K

The ALS diagnosis of the late Char “Nana” VanderLaan inspired the creation of the Nana’s Run 5k, an event to raise funds and awareness for the disease and help with its research, diagnosis and treatment. SeyferthPR developed and managed the walk/run and its strategic communications campaign on behalf of the ALS Association and Char’s family. SPR also directed all sponsorship and promotion in the lead up to and during the successful race. The result was $290,000 raised for the ALS cause and an increased awareness of the disease among the more than 1,400 individuals who attended Nana’s Run events.

Congratulations to all our PRoof Award winners!